“Cause” for celebration in the Windy City

Last week was an exciting week for the cause marketing team at TELUS. We headed off to Chicago with Jill Schnarr to accept the HALO award for Best Social Media Campaign from the Cause Marketing Forum for our campaign with Free the Children last Fall. With this being TELUS’ second HALO award, the first coming in 2010 for Best Transactional Campaign for our TV for Good program, it seems we may have really started to get the hang of this idea of “doing well by doing good!” That coupled with deep dish pizza, amazing shopping and a fantastic hockey game, it was a week to remember.


We accepted the award at the HALO luncheon on Wednesday surrounded by incredible companies also excelling in the cause space. Hearing about the amazing campaigns from nominees including Subaru, CHASE Bank and DoSomething.org, we were humbled to have our campaign selected as a GOLD winner. We work diligently every day to merge business and community value, and being recognized for our giving efforts was a true honor.

The Free the Children Campaign is one that will stand out as a career highlight for both us. Together with Free The Children (FTC), we were able to give a voice to young Canadians and help them achieve their vision of making a real difference in their communities.

TELUS created a national cause marketing campaign in support of Free The Children’s signature We Day events. The campaign featured three elements:

  • Phones for Good program that promotes the purchase of TELUS smartphones linked to contributions to FTC
  • Earn Your Way to We Day inviting youth people to visit telusforweday.com where they could post how they’re making a difference in their communities
  • The 20K idea, encouraging youth to upload a YouTube video describing how they would partner with a local charity to create positive change in their community




The award was the reason we decided to make the trip to Chicago, but the lasting outcome, was the connections made with the inspiring group of like minded people from across the world. The collective knowledge from both the brand and not-for-profit side of the field was extremely valuable; all of us, truly committed to meaningful partnerships between brands and causes to create positive change.

We are eager to put these learning’s into action to ensure we can get back to Chicago next year!

Missing the windy city already.

Kailey Spooner and Trish Tambellini