Darwin Style – sharing an inside joke with our online community

Recognize this face?


A little more than a week ago, Darwin the monkey took the world by storm when he wandered from the parking lot into a Toronto IKEA store.

The story of this cute little critter (and his awesome shearling jacket) caught our attention and inspired us to have some fun: we posted a little inside joke on Facebook and Twitter to share with our community of online friends. Here’s how it looked:

Cool jacket

Within minutes of posting, we received hundreds of likes, comments, shares and tweets. We didn’t include TELUS messaging with the photo; we let our communities tell the story for us.

People seemed to love our nod to Darwin:

FB comments

We like to have fun at TELUS, especially with our extended community of online friends and followers. We aim to be different. We listen. We participate. We engage. How do you think we’re doing?