Last week J.D. Power and Associates released its 2014 Canadian Wireless Total Ownership Experience Study, which surveyed more than 12,000 Canadians on their experiences with their wireless providers.
A huge thank you to the thousands of TELUS customers who provided feedback to let us know how we’re doing. In the full-service category (providers who offer both wireless and wireline services) we received the second-highest ranking (second to SaskTel), and had the highest year-over-year improvement of any provider in the category. In the stand-alone category (wireless only) our friends at Koodo took the top spot for the third consecutive year.
You also told us that, on average, Canadians are more satisfied with their wireless providers across the board. The survey credits this to the CRTC’s Wireless Code and customer-friendly changes like the elimination of cancellation fees, easy device unlocking after 90 days, and clear and simple contract language – policies that we led the industry in introducing based on your feedback.
Ask any TELUS team member and we’ll tell you that our number one priority is putting YOU – our customers – first. It’s a goal the entire company is rallying behind, so that’s why it’s so gratifying when organizations like J.D. Power and the Commissioner for Complaints for Telecommunications Services tell us that we’re on the right track.
We’ve said it before and I’ll say it again: we know we’re not perfect, but we’re committed to getting better every day. Studies like this not only show where we’re improving, but more importantly show where we can do better. We’re on a journey and we’re not going to stop until we are the most recommended company in the world (that’s right, the world).
Thanks again for letting us know how we’re doing. If you’ve got an idea on how we can improve, head over to the TELUS Neighbourhood and let us know!