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Top 5 Ways to Get Involved in the Pink Shirt Day Campaign


Pink_Shirt_DayOn Wednesday, February 26th, 2014, Pink Shirt Day takes place in schools, workplaces, and communities across the nation, and features individuals like you and I bringing awareness to the anti-bullying cause.

BP_02-27_PinkShirt_StandUp_Google2[6]This campaign was inspired by the story of students in Nova Scotia who decided to take action after witnessing another student being bullied for wearing a pink shirt to school. And so, each year on this last Wednesday in February, hundreds of thousands use Pink Shirt Day to commit to “making some noise against bullying”. To date, over $650,000 has been raised for anti-bullying programs as a result of the campaign organized by CKNW Orphans’ Fund – and the goal for 2014’s Pink Shirt Day campaign is to raise $300,000!

Much still needs to be done for our children on the anti-bullying front, which is why we are proud to support the Pink Shirt Day cause.

Here are the top 5 ways YOU can get involved in the campaign:

1) Purchase official Pink Shirt Day t-shirts – and know that net proceeds will be donated to anti-bullying programs in BC such as Boys & Girls Clubs, Red Cross RespectED Violence Prevention Program, and Kids Help Phone. You can purchase shirts online at PinkShirtDay.ca or in stores at London Drugs!

2) Hold a fundraiser in your office or with a group of friends. You can also contact CKNW Orphans’ Fund’s for Pink Shirt Day buttons and encourage people in your office or school to wear them for a minimum donation of $2.

3) Check out PinkShirtDay.ca and Twitter @pinkshirtday for updates about fundraisers that are happening around the province such as pink cupcakes at Take Five Cafe and many more!

4) Watch our 2014 PSA and tweet how you’re supporting #pinkshirtday!

5) On February 26th, join in and “Make Some Noise Against Bullying!”

CKNW Orphans’ Fund’s Pink Shirt Day is today, Wednesday, February 26th and we’re hoping you’ll consider supporting this great cause! Check out the Pink Shirt Day website and follow along on Facebook and Twitter for more information.

Jen Schaeffers is the Executive Director of the CKNW Orphans’ Fund.