We’ve got our #BootsOn for the Alberta Flood Aid benefit concert

The rain may have stopped and the waters may have receded, but there’s still plenty of work to be done to get Alberta back on its feet. And now we need your help… and your boots.


Earlier this summer, Canada watched as one of the worst natural disasters in our nation’s history devastated homes and highways across our beloved province. Dozens of communities were evacuated and local states of emergency declared. The floods that hit Alberta this past June were catastrophic.

But amidst the chaos and calamity, our AB really did stand strong and free – people from across both Calgary and Canada alike, strapped on their boots to help get the clean-up efforts underway. Communities came together with an incredible outpouring of volunteerism and support. Those efforts will continue until we rebuild the place we once knew – including this Thursday evening, under a bright Albertan summer sky, with a benefit concert to help those directly affected by these devastating floods.

jannThe Alberta Flood Aid Benefit Concert will start at 6pm #YYC time on the evening of August 15th. Music fans in the upwards of tens of thousands are expected to come together at McMahon Stadium, to listen legendary Canadian acts make some music and do some good. The #ABFloodAid line-up will host five hours of crowd-pleasers from fan favourites Jann Arden, Matthew Good, Corb Lund and Nickelback, no less. These all-star acts, and so many more, are lending their time and talents to help with long-term recovery efforts across the province, because as Canadians, that’s what we do.

Nickelback’s ending their vacation (/honeymoon) early to come home and play at #ABFloodAid. McMahon’s donating the facility and all proceeds from food/beverage sales during the show. The Calgary Stampeders have kindly vacated the stadium for the week to allow for the stage set-up, which is being trucked in all the way from Vancouver – 100,000 sq ft of flooring’s being donated by our friends at B.C. Place. WestJet’s helping out with the flights, while SOCAN and Ticketmaster are waiving ticket fees.

…It really does take a village.

Our team is on deck to produce the show, broadcasting the live concert feed across all major cable providers as well as online – #ABFloodAid will actually be the first-ever Benefit Concert streamed on the internet. So if you’re unable to attend in Calgary yourself, tune into our YouTube channel the night of for a free web broadcast, and join in the conversation with @TELUS on Twitter. The show will also be available on the following television channels:

  • TELUS Optik TV channels 675 (HD) and 135 (SD)
  • TELUS Optik TV channels 997 (HD) and 9997 (SD) (Red Deer, Medicine Hat & Lethbridge)
  • TELUS Satellite TV channels 832 (HD) and 399 (SD)

And this is where you can help – on the night of the show, text ABFLOOD to 20222 to donate $10 to The Calgary Foundation Flood Rebuilding Fund. With your help, we’ll all be able to contribute to the long-term recovery efforts happening right now in Alberta.

So get your #bootson Canada. It’s time to step up and help.