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What the TELUS Cup means to me


When I tell people what I do for a living, their reaction is usually something along the lines of “must be nice to go to events all day and get paid for it” or “so you pick napkin colours and that sort of thing?” True story, someone actually said that to me once. I’m on the TELUS Event and Sponsorship Strategy team and I can assure you, it’s not always as glamorous as it sounds. Anyone who has ever worked in this field knows the joys of picking up trash at 2am or sorting nametags when you can barely keep your eyes open.  That said, I love it and can’t imagine doing anything else. What makes those late, garbage-filled nights worth it is the opportunity I get every now and again to be part of history in the making.TELUS Cup

One such opportunity is the TELUS Cup national men’s midget hockey championship taking place in Sault Ste. Marie from April 22 to 28. We’re proud to partner with Hockey Canada for this event and this year we’ll be celebrating the tournament’s 40th anniversary. To mark the occasion, I’m excited to share that over the next few days we’ll have a number of guest bloggers sharing what the TELUS Cup means to them. Our guests will include a TELUS Cup alumnus who has gone on to play in the NHL, a player participating in this year’s tournament, and a member of this year’s organising committee. I think these personal stories and perspectives will make watching the gold medal game on Sunday, April 28 even more special.

What does the TELUS Cup mean to me? It represents pride in the past and hope for the future. The next step for many of the players participating is being named to play for Team Canada or being drafted into the NHL. Looking back on the past 40 years and the careers many past championship players have gone on to have must be thrilling for this year’s players to contemplate as they prepare to hit the ice next week.

Hockey Canada aspires for all of us to play hockey and to love it – even if we’re never going to get anywhere close to making the national team. Why is this important to them? Because they passionately believe there is so much to be learned on the ice that can make us better off the ice – teamwork, dedication, sportsmanship and, my personal favourite, dreaming big. No matter where life takes this year’s TELUS Cup participants, we can be sure they will carry these values with them.

Recently our TELUS Studios team produced a video spot that I think captures these sentiments perfectly. It gives me chills every time I watch it. Here’s the link, what do you think? Does it pass the goose bump test for you?