What will you think about during your moment of darkness?

March 29 is Earth Hour: turn out your lights from 8:30 to 9:30 p.m. and take a #momentofdarkness.

Earth HourThis Saturday night, more than 1 billion people around the globe will turn off their lights from 8:30 to 9:30 p.m. to lend our collective support to an idea.  The idea? A future where climate change is no longer a threat is possible.

That’s the focus of this uber cool campaign produced by the World Wildlife Fund (WWF). A group of incredibly smart Canadian celebrities have shared their #momentofdarkness videos – telling us what they will be thinking about during Earth Hour this weekend .  And, they want you to join them and help inspire others.

Please join the TELUS team from coast-to-coast as we support our community partner WWF Canada with an hour of reflection on Saturday night.  TELUS and WWF have a shared vision and a shared intent – together, we want to mobilize Canadians to make a difference. Our shared values are what brought us together. Last year, we embarked on a new partnership with WWF, making a $1-million commitment over four years to help protect our Canadian wildlife and its habitat.

We make this investment knowing the extent to which our customers and our team members love animals, and fully embracing our collective responsibility as Canadians to take care of the little piece of the planet we call home.  We can actually make a difference.  And that’s what I’ll be thinking about this Saturday.


Shout out to Edmonton:  Congratulations, Edmonton on being crowned the National Earth Hour Capital.

Ways to get involved in Earth Hour:

 Michelle Madley is a Sr. Community Investment Manager at TELUS, based in Halifax.