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Your Mind Matters – Think Purple for World Mental Health Day


On October 10, 2012, Amanda Todd died by suicide. Coincidentally, it happened on World Mental Health Day (October 10), a day aimed at mental health education, awareness and advocacy. A month before the tragedy, Amanda posted a heartbreaking video on YouTube My story: Struggling, bullying, suicide, self-harm, in which she explains in her own words how bullying turned her life upside down. The video post went viral, receiving over 1,600,000 views three days after her death. This larger-than-life message sparked the world and made us open our eyes, our ears and our hearts about cyberbullying.

In memory of her daughter, Carol Todd launched the Light Up Purple campaign on World Mental Health Day, to raise awareness and create a movement around mental health. In support of World Mental Health Day and our partnership with the Amanda Todd Legacy Society to fight against bullying, TELUS Garden has lit up purple today.

“Amanda’s story and what she went through is my motivation for speaking out. Those suffering from mental health issues need to know that they aren’t alone and that we are here to help, listen, and support,” explains Carol Todd.

Keeping our families safe

As part of TELUS’ commitment to keep families safe online through TELUS WISE, we have partnered with the Amanda Todd Legacy Society to help people understand the linkage between cyberbullying and mental health. “Together, we want to provide practical advice and support for those dealing with cyberbullying and the challenges it presents,” says Nimtaz Kanji, Director of TELUS WISE. “By working together and through education and awareness, we can help curb cyberbullying and its effects on those who are targeted, while also empowering those who witness it to intervene and help make the situation better.” Our #RiseAbove campaign and associated website help further these efforts.