As a member of the Social and Media Relations team at TELUS, Caitlin Hall stays on top of trends and developments in digital and social media. As a key contributor to one of the most forward-thinking teams at TELUS, Caitlin’s efforts have helped TELUS to become a leader in the social media space. We asked Caitlin about how she landed her dream job, what it’s like working at TELUS and what advice she has for aspiring young communications professionals. Here’s what she had to say:
How would you describe your role to someone outside of TELUS?
I often find it challenging to describe my role to people outside of TELUS because there’s so much variety in my day-to-day work. Every day is a new challenge! That being said, if I were to sum it up, my job is to tell the TELUS story via traditional and social media.
A lot of people don’t realize how much TELUS does outside of being a telecommunications provider. I get to spread the word on how we invest in the communities we work and live in, how we use technology to improve healthcare for Canadians, how we embrace sustainability in our workplaces, and develop great programs – like TELUS WISE – to address Internet and smartphone safety. These are just a few of the awesome stories I get to tell.
To get the word out, I spend a lot of my day online. Using Hootsuite, I chat with TELUS’ friends on social media and manage an editorial calendar that gives our followers the inside scoop on TELUS’ happenings on Twitter and LinkedIn. I also write and edit blog posts, like this one, that give a more in depth look at what’s going on – everything from the launch of our Small Business Challenge to our CCTS results.
Finally, I get to hang out with a lot of awesome bloggers and YouTubers. It’s always a fun day when I get to sit down with Canada’s best online talent and help them develop great content for their own channels and include some of the great stuff we’re doing. Not to mention, I get to work with great people like you (Page Casmiro) ha! As you can imagine, I never get bored at work.
How long have you been with TELUS? Can you describe the career path you’ve taken to get where you are now?
I’ve worked at TELUS’ head office for nearly two years. However, before that I worked at TELUS retail stores for years while completing my Bachelor of Commerce degree in marketing at the University of Calgary.
After graduation, I worked for FGL Sports as a Social Media Specialist, managing the Facebook editorial calendar and running social media contests for both Sport Chek and Atmosphere.
After building up some work experience, I went back to school to get my MBA from the University of Alberta.
After graduating, I moved to Vancouver and got back on with TELUS as a Communications Specialist on the Social Media Relations Team. After learning the ropes, I moved into the Communications Manager role.
What is one particular achievement or project you’re particularly proud of? Why?
The part of my job that I love the most and am most proud of is the work I do with our Team TELUS advocates. We work with a group of fifteen bloggers and Youtubers across Canada that want to be TELUS Ambassadors and work with us on a number of projects throughout the year. It’s exciting to get to know these personalities in-person while strategically working with them on authentic content. This year I was able to invite and host a number of them at one of my favourite TELUS events – We Day – a day that celebrates youth empowerment. After weeks of planning, I was able to give my friends the VIP experience, introducing them to the founding brothers, Craig and Marc Kielburger, and getting them an interview with music sensation, Francesco Yates. It was so exciting to read their post-event blogs detailing the experiences they had. I find it heartwarming that TELUS’ values and campaigns resonate so well with the influencers we work with. It means we’re doing something right.
What are some words of advice you would offer to someone looking to work in your field?
Don’t be afraid to challenge the status quo. If you work online, you know that nothing stays the same for long. You really need to show that you’re creative and forward thinking. My team is constantly holding brainstorming sessions, analyzing data, monitoring industry trends and watching other brands to ensure we’re leaders in social media.
Also, be prepared to be social. It’s all about networking online and offline. It’s really important to our team that the content we share and develop with partners is authentic and that can only be done if I spend the time getting to know the influencers I work with and understand their audiences.
How would you describe the TELUS culture? How has it impacted your role directly?
TELUS’ culture is really flexible, to the point where I feel that I’m encouraged to work when and where I feel most productive. I’m not a morning person, so I spend the first few hours of every day working at home or from a nearby coffee shop. When I feel ready, I wander into TELUS Gardens, our head office in Vancouver, which is one of the most beautiful spaces I’ve ever worked in!
I also travel back home to Calgary quite often. I love that I can extend my stay longer than a weekend and join my coworkers in the Calgary office for a day of work. I’m not constrained to one place or space the way I have been in past roles. The variety keeps me feeling fresh and motivated.
Also our team is really forward thinking. Operating in the tech sector, TELUS is consistently driving changes in technology across many industries from healthcare to transportation. I love that I’m encouraged to be creative and innovative when developing new ways to share those stories on any and every platform – from Periscope to Instagram to the TELUS Blog.
Caitlin and her team continue to share the TELUS story in new and innovative ways each and every day. We hope that her story inspires those looking to start a career in communications and social media.
Be sure to check out our Careers section and learn more about opportunities with TELUS.