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Names to Know: Jeremy Baxter, Senior Marketing Manager


WeJB3 love to see our team being recognized for their efforts and innovative thinking. So, it was a pleasure learning that Jeremy Baxter, one of our very own Senior Marketing Managers, was being featured in Marketing Magazine’s 2014 30 Under 30 list. The 30 Under 30 highlights young professionals that have managed to make a name for themselves as a result of their remarkable work and focus on innovation.

Excited to share his thoughts and experiences with our community, Jeremy answered a few questions about what drew him to marketing, how he got to where he is and what advice he has for aspiring marketers.

  1. What sparked your interest in marketing and what keeps you motivated?

I can remember at a young age being fascinated with TV commercials. I didn’t necessarily want to know how they were made, but instead, why. Once I learned more about the business of advertising, it became a hobby to reverse engineer advertising campaigns and try to get to the heart of companies’ business objectives, based on their messaging in market.

I’m continually motivated by the ever-changing marketing landscape. I feel that the creativity in leveraging pop culture and grassroots ideas to create engagement with an audience is a very powerful tool.

  1. As a young leader, what steps do you take to ensure clear communication across your team?

Leading projects with various team members in a matrix organization like TELUS requires consistent communication and a clear set of expectations for everyone. Without clear communication, both within the project team and its stakeholders, questions arise and confusion can grow. Culturally, the biggest keys to success in a project team are trust and accountability – you need to trust that your colleagues will complete their tasks successfully and according to plan.

  1. What hurdles and challenges would you say you’ve faced throughout your career and what takeaway can other young professionals learn from these experiences?

One of my biggest challenges was taking a role that didn’t previously exist and turning it into to something that provided value to the business. Having an ambiguous description and a lofty objective, my role was responsible for developing the strategy for our Future Friendly Home products and how we connect with our customers. Since this role didn’t exist before me, I was able to identify the greatest opportunities within this new role and develop a program to make positive and effective changes.

As a takeaway, I would say that ambiguity can sometimes be overwhelming, but it’s important to see the opportunity behind the uneasiness. Ambiguity offers the ability to collaborate with stakeholders and build your own strategy for what you feel needs to be done.

  1. If you could pick one project that stands out in your career, what would it be and why?

In 2010, I had the privilege of working for Carol Borghesi, Senior Vice-President of Customer Experience at TELUS. Together, we designed the strategy and roll-out of our first ever senior leader shadow of front line team members program, which was the catalyst for TELUS Putting Customers First. Four years later, this is TELUS’ number one priority enterprise-wide.

It’s remarkable to see the cultural change in our organization that started with this one project. When you have the amazing pool of talent that TELUS has, it just takes one spark to galvanize the team around one cause – the Customer.

  1. What is one piece of advice that you would like to share with young up-and-comers like yourself?

I believe that the biggest key to success is situational awareness. It’s incredibly important to understand how you are perceived by your colleagues, stakeholders, team members in various environments and how your actions in various situations can change that perception.

Situational awareness is also the ability to see opportunities in your daily life. It’s important to know what’s happening around you in order to better understand the driving forces behind the decisions we make.

Congratulations to Jeremy and the other recipients of Marketing Magazine’s 30 Under 30. If you’re an up-and-coming marketer looking to work with people like Jeremy, we may be the place for you! Be sure to check out our Careers section and learn more about opportunities with TELUS.