To celebrate our sixth year of being recognized as one of Canada’s Top 100 Employers, we’re showcasing a handful of our team members and some of the innovative work they do every day.
As the Manager, Marketing Communications for Digital & Social Media, Matt Binnington has one of the coolest jobs here at TELUS. To share a better understanding of his career and experience, we asked Matt what drew him to his role what his experience working here has been like. Here is what he had to share with aspiring communications and social media marketers.
- How would you describe your role to someone outside of TELUS?
What’s interesting is that about five years ago my role didn’t exist. Social media was just starting to mature, but TELUS was innovative enough to recognize its importance and focus on it early on. Currently, I’m responsible for consumer focused brand engagement and communications via social media – Facebook, Twitter, Instagram, Google+, YouTube and so on.
- How long have you been with TELUS and what drew you in?
I’ve been with the company for six years now. I originally joined TELUS in a different capacity doing events and experiential marketing. Prior to joining, I was with a smaller agency and thought it would be great to gain some experience on the client side. Looking at TELUS, it was obviously a big company with an interesting brand. I considered the fact that it was a Canadian-owned and operated organization, which I realized would allow me to implement original ideas as opposed to working in a Canadian branch where I might just inherit concepts from an international counterpart. Beyond that, I had heard a few great things about working here like the Work Styles™ program, all of the charitable initiatives, and the focus on innovation just to name a few.
- As a leader in an ever-changing digital landscape, how to you stay on top of emerging trends?
My usual answer when I hear ‘How do you keep up?” or “How do I get into social media” is just start using it for yourself and you’ll start to really see and experience it.
Constantly being active in social media allows you to see what’s happening in real-time. Not only can you see what people are talking about you can also see how they’re talking about it. It gives you an idea of how people are interfacing with these platforms. As platforms evolve, it’s become clear that it isn’t exactly how, let’s say, the teams at Facebook or Twitter expected them to; the users really are the ones defining the constant changes we’re seeing.
Of course there are also tons of resources out there. Sites like Mashable, Upworthy, Socialbakers, Buzzfeed and other industry sites can also give you a great sense of what’s going on as far as overarching trends go.
- How does the TELUS culture/work environment influence the way you approach your job?
The big thing I let people know about TELUS is that although we’re a large corporation all of our team members receive a lot of autonomy and empowerment within their roles. This allows you to really go about your work the way that you want to do it. This is especially true in social media. Because it’s such a new space, we have the ability to try new and innovative ideas without having to fight through a lot of red tape or approvals. So if we feel that a new approach is the right way to do something, we’re given the power and autonomy to try it out.
- If you had to choose one project/campaign that made you most proud, what would it be? And why?
We’ve done great campaigns around the holidays where we went out through social media and we asked people if they could do something amazing for someone this holiday season, what would it be? We then took some of the wishes that we received through Facebook and Twitter and we made them come true. For instance, we had a lady in Victoria B.C, who had a son in a wheelchair but lacked the mobility to take him places because they needed a powerlift for their van. We made it happen by installing the powerlift for them, giving them the freedom and mobility they really needed. Its things like that, the truly good things that leave you feeling really proud of the work that you’re doing.
- What is one piece of advice you would share with someone looking to be in your role one day?
I think this goes back to what I mentioned earlier, you really need to get involved and start being active on social media. Think about the experiences that people are having in social and how you as an individual, influencer or brand can start connecting to people on social media. You’ll really want to leverage it for more than just selfies because at the end of the day social media is so much more than just status updates. At TELUS, we’re using social media for brand engagement, advocacy, storytelling and customer support, but at the end of the day it’s all about building lasting relationships.
For all the aspiring social media professionals, we hope Matt’s story shines some light on how you can launch your social media career.
We’re proud to once again be recognized among Canada’s Top 100 Employers and we’re always on the lookout for new members to join our team. Be sure to check out our Careers section and learn more about opportunities with TELUS. Check out the infographic below to find out seven of the reasons we love working at TELUS!