Sharing our “why” through stories about Canadians

I’m obsessed with knowing the story behind why companies do what they do.

I buy from online retailers that are part of an effort to give back to developing countries. I love designers who crowdsource for young talent to support. I shop at the small grocery store down the road from where I live because they donate regularly to my kids’ schools. I want to love a brand as much as I love their products.

I know I’m stating the obvious – we’re all beginning to care more and more about what we support through the purchases we make. Simon Sinek understands this very well and put it perfectly when he said, “People don’t buy what you do; they buy why you do it. And what you do simply proves what you believe.”

We’re now sharing our “why” through Stories, presented by TELUS, highlighting the complex, uplifting and infinitely powerful moments in the lives of our customers that we’re proud to support.


You might know about our home phone, mobile, TV and Internet solutions, but did you also know about the work we do to help people get and stay healthy, support communities, connect quickly with the things they love to do, work and build businesses, keep our planet alive and live their digital lives?

We still put our customers at the heart of everything we do, and these stories are about you.

Come back often to watch new episodes, and if you know of a story about something remarkable we should be sharing, tell us in the comments below.