This week, we launched a new campaign to tackle the growing issue of distracted driving in Canada. We’re calling it “Thumbs Up. Phones Down.” – a social movement focused on increasing awareness of distracted driving and encouraging Canadian drivers to focus on the road; because when your thumbs are up, you can’t text and drive.
You can join the movement by putting away your smartphone while driving, promoting safe driving online by posting a thumbs up selfie using #ThumbsUpPhonesDown, and rewarding drivers that don’t use their phones while driving with a thumbs up.
Not sure if you’re a thumbs up or thumbs down driver? To help put things into context for you, we’ve created this handy guide!