5

Why we invest


As a technology company, we don’t often talk about why we do what we do.

We make it possible for families, friends and colleagues to stay connected no matter where life takes them. I often travel across Canada, and as a mother of two I can truly appreciate the important role technology plays in keeping my family close when geography separates us.

That’s why I am so inspired by the story of Peter Stone and his family. Like many Canadians, Peter Stone has a career that requires him to spend time away from his family – 600 km away from his wife Tracy and two young boys, Thomas and Wyatt. It’s a significant sacrifice for any family to make, and while nothing truly replaces being face-to-face for the “good nights” and “good mornings” as Peter says, we are proud to help him bridge time and distance to connect him and his family every day, in a way that he wouldn’t have been able to even a few short years ago.

It’s incredibly rewarding for us as a team to know that thanks to our hard work, parents in cities like Prince George, Fort McMurray, Thunder Bay, Havre-Saint-Pierre, Yellowknife and Whitehorse can tuck their kids in to bed each night, no matter where they are.

Peter, Tracy, Thomas and Wyatt inspire us to continue to do more. We’re spending $3.3 billion this year to connect Canadians even better than before because we want to help families like the Stones stay connected to the things that matter most to them – each other.

Infograph - Why We Invest