TELUS implements Wireless Video Experience Optimization to reduce congestion and data usage

TELUS has recently completed the successful rollout of Wireless Video Experience Optimization on our nationwide 4G wireless network. This innovative technology unobtrusively optimizes streaming video files for delivery over wireless networks. It reduces network congestion, helps customers reduce their data usage, helps videos load faster, and reduces the chances of annoying stalls, all without taking away from the mobile video experience.

On November 1, 2012, we posted information about our plans for video experience optimization at telusmobility.com/optimization and koodomobile.com/optimization, as required under the CRTC’s Internet Traffic Management Practices (ITMP) rules.

While we were not required to obtain the CRTC’s approval prior to launch, we briefed the Commission in advance to give them a heads-up. Since then, the technology has been gradually rolled out across the country, and we have received no complaints about it. We are carefully monitoring its performance to ensure customer satisfaction.

We want to be clear about what video experience optimization does and doesn’t do. Most importantly, the technology does not look at what videos our customers are streaming, but rather only certain technical characteristics of the files that carry them. TELUS has been very clear for many years that our customers can access and use the legal Internet content and applications of their choice, and video experience optimization does not interfere with that choice. Rather, it merely optimizes the size of some streaming video files and the way they are delivered (delivering data only as the device can use it). Downloaded files (including video), streaming audio files, and image files are not affected.

The level of optimization of a given file depends on the degree to which it is already efficiently packaged and on the display capabilities of the device on which it has been requested. For example, since a laptop computer is capable of displaying high-resolution video, files streamed to laptops are generally not optimized. In the case of files being streamed to handheld devices with small screens, on the other hand, there is an opportunity to reduce the file size, which helps it load up faster and stall less, and reduces the customer’s data usage, while minimizing any impact to the video quality. By eliminating wasted bandwidth, the availability of network capacity for other customers is increased. It’s a win-win-win.

More information about how video experience optimization works and why we are implementing it is available here (for TELUS customers) and here (for Koodo customers).

We encourage customers who have concerns about streaming video performance to use the TELUS Network Experience app to let us know.

If you have questions about video experience optimization, please ask below and I’ll do my best to answer them.